Dealership award

A Buckinghamshire dealership has won a top award at Suzuki GB’s conference and black tie night on the Canary Island of Tenerife. The ceremony recognises the achievements, exceptional performance and service delivered by its 158-strong UK dealer network over the past twelve months.

Progress Suzuki Milton Keynes (Buckinghamshire) was Dealer of the Year in the small dealer category.

During the evening, TV personalities, Ant and Dec, who are at the heart of Suzuki’s advertising and social media campaigns, announced each of the winners via video link. The trophies were then handed out by Suzuki GB’s Managing Director, Nobuo Suyama, Sales and Marketing Director, Dale Wyatt and Aftersales Director, Denis Houston.

Prior to the awards, all showrooms were evaluated based on seven different criteria which included the percentage of target sales achieved, the finance penetration percentage, the Sales Customer Satisfaction Index (CSI), the Service CSI, the number of parts sold, and the quantity of accessories sold and returned on sales percentage. The figures were then added together on a balanced scorecard to reveal the top dealer in each of the categories.

Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: ‘This year has once again seen some outstanding achievements across the dealer network, and without the hard work and dedication shown by hundreds of people up and down the country who represent Suzuki on a daily basis, we would not be in the strong position that we are in today. We would like to congratulate all of the winners, and their trophies are very well deserved. 2018 is set to be another important year for Suzuki and we look forward to working alongside our dealerships to build our brand presence even further.’