Music to our ears

Shops may come and go but some of Aylesbury’s smaller outlets are still in there and fighting the current High Street slump.

Well known names such as Toys R Us, Maplin, Debenhams, House of Fraser, Evans Cycles and Mothercare have either shrunk or gone under, with 85,000 retail jobs lost in the first nine months of 2018.

Meanwhile Aylesbury Music – a bustling business in Temple Street – last week celebrated its 25th year of trading. That’s a remarkable achievement, given the market.

They readily admit that the internet have hit sales hard. But the shop scores by offering a more bespoke service – customers can actually try and hear instruments before purchase and receive professional advice, such as what guitar, ukulele or violin might be most suitable as first purchase for a child, as well as tracking down accessories and browsing music books.

Joint owners Danny Prendergast and Tony Burroughs have also taken some brave decisions, such as investing in Fender’s iconic, top-of-the-range USA-built electric guitars, designing a new yellow-themed livery and radically updated website.

Selling everything from a clarinet mouthpiece to guitar capo, the shop prides itself on an extensive range of instruments, despite a relatively small floor area.

The key to survival? Danny, lead guitarist for successful tribute band The Dung Beatles, says: ‘Offering the best end price, enjoying a very loyal customer base and always having 150 pre-owned quality stock keeps people coming.’

Aylesbury Music, 3 Temple Street, Aylesbury HP20 2RN
Tel: 01296 392225